SPARK THINKING

Jaguar Land Rover's Graduate and Apprentice Induction Programme / Jaguar Land Rover

 

Jaguar Land Rover’s Graduate & Apprentice Induction Programme was held in September 2017 at the Ricoh Arena, Coventry. It was attended by 322 graduates and 211 apprentices who were starting their careers at the iconic car manufacturer.
Held over five days, the programme was designed to give attendees a comprehensive induction into the company’s values, history and heritage, introducing them to key figures from within the organisation and letting them get hands-on with the brand’s pioneering and innovative vehicles. Attendees met their managers for the first time (there were 289 Jaguar Land Rover staff at the event) and visited nearby production plants at Solihull, Castle Bromwich and Gaydon, as well as the British Motor Museum.
With the strong educational objectives in mind, it was important to change the format of the programme, reducing the number of traditional, plenary sessions so we could instead use app-lead challenges, experiences and activities to deliver education in a more engaging, hands-on manner that suited the audience demographic's learning preferences and really helped embed the Jaguar Land Rover Customer First Principles.

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