Jack Morton Worldwide

Greater London Authority Fireworks / Greater London Authority

 

We’ve been working with Greater London Authority to produce London’s New Year’s Eve fireworks display since 2004. Every year, around 100,000 ticket-holders - and millions via live broadcast - watch the 12-minute spectacular over the River Thames and the Coca-Cola London Eye. But for the 2017/18 event we had a task that went beyond delivering the midnight moment, used to market our great city to the world. We also needed to turn the London New Year’s Eve experience into a momentous launch of the Mayor’s 2018 campaign for gender equality.
Sadiq Khan’s campaign launch for #BehindEveryGreatCity was to set an annual agenda and the idea was to bring it to life by quite literally adding a show-stopping layer of girl power to the experience. We added a modern feminine twist to the Mind the Gap gag, that pauses the show midway through, and included some of London’s greatest female recording artists to create a women-only second half of the world-famous show.
The show’s delivery was a huge success for the Greater London Authority, but it didn’t come without its logistical challenges, unique to 2017.

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