Barclays

Pride in London 2017

 

2017 was the fourth year that Barclays was joint headline sponsor, along with the Mayor of London, of Pride in London. Pride is an LGBT+ community event, open to all, which provides a platform for every part of London’s LGBT+ community to raise awareness of LGBT+ issues and campaign for the freedoms that will allow them to live their lives on a genuinely equal footing. Its aims and values align with Barclays character, values and DNA. The main event was an annual Parade through the heart of the West End with other Pride events happening regionally throughout the year.

Barclays sponsorship of Pride in London in 2017 was brought to the attention of sea of enthusiastic people by using influencers to support the activation. This allowed us to raise awareness of the sponsorship, our dedication to inclusivity and being who you want to be in the workplace.

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