In our 35th Anniversary year, 2015, we launched an integrated campaign to celebrate this milestone and connect with our clients. Aside from pure celebration, we used this opportunity to introduce clients to new areas of the business, find out about the latest developments and ultimately, increase engagement and sales. We utilised a campaign of teasers based around the concept of the Possibler. Our long-standing strap line, ‘anything's possible’ made us think about our people who make anything possible for clients. The Possiblers represented each area of the organisation and ran through the entire campaign in both print, video, digital, social interaction and the live event held at West Midlands Safari Park on Saturday 20th June.