In 1983 the Harley-Davidson Motor Company founded the Harley Owners Group (H.O.G.). An owners club like no other. Riders lined up in their thousands to join such an exclusive group. And it’s easy to see why. With a whole host of perks, exclusive events, and a team of like-minded people behind you every mile, life on a Harley feels just so much better when you’re a H.O.G. member. Within six years, the world’s first factory-sponsored motorcycle club had already attracted more than 90,000 members.
Today, in 2016, there are around one million H.O.G. members in more than 140 countries worldwide, and more than 110,000 in Europe, the Middle East and Africa alone.
The H.O.G. (Harley Owners Group) Rally is a yearly event, one of three events supported and run by Harley-Davidson EMEA. The event moves round Europe each year finding new destinations for the members to explore and experience. The Rally is the social event of the year, a chance to immerse themselves in the local culture, see old friends and make new ones.
Key aspects of the event include:
H-D Expo – An expo of the H-D range.
H-D Merchandise – H-D branded event related clothing and merchandise.
H-D Demo rides – The latest bikes available to test ride.
H-D Dealer shops – Selling clothing, accessories and merchandise.
Traders / Shopping Village – Harley lifestyle related products. Customised handmade helmets, clothing, jewellery, leather products, etc.
Live Music on main stage.
Bars and restaurants/ festival catering.
Parade – A parade on closed off roads.
Custom Bike Show – A competition that attracts some of the world’s finest bike builders, across 10 categories and some of the finest examples of H-D bikes.
Daily Guided Tours leaded by the chapters.
The event typically attracts between 6,000 and 10,000 people.