Make it Clear

Thales Cyber Security Escape Room / Thales eSecurity

 

The Thales Escape Room was an immersive experience, contextualised within a compelling story of cyber threats to a modern business. The experience extended across a multifaceted engagement journey which included invitations, landing page, branded event shuttle bus, social media, teaser videos, actors, booking system, printed collateral and branded photo giveaway. The centrepiece being the room itself where participants had to complete a series of tasks, including a VR experience, within a 10 minute window in order to escape the room.

The Escape Room served to highlight central themes relevant to Thales eSecurity and their audiences, highlighting key campaign messaging and driving demand generation, while offering an exciting and unique activity. It was featured at both RSA 2018, April 16-20 in San Francisco and InfoSecurity Europe 2018, June 05-07 in London, where C-Level executives were invited to take part in the on-stand experience.

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