Taylor Bennett Partners LLP

The Adobe Summit / Adobe

 

The Adobe Summit EMEA focused on the future of digital marketing. 6000 delegates from across Europe, the Middle East and Africa gathered to experience the largest digital marketing conference.

With the conference focusing on how to deliver personal and engaging customer experiences, it was vital that the event practiced what it preached and delivered the wow-factor for delegates. We had to create different, relevant and engaging experiences that were memorable and influenced by the emerging technologies such as AI (artificial intelligence).

We had to create a central interactive experience that showcased Adobe’s new Machine learning AI engine ‘Adobe Sensei’ in a bold innovative manner that was approachable and simple, yet educate and wow the audience.

As the event is multifaceted we also had to ensure each area delivered in its own right, so as the delegate moved between the varying spaces the event continued to surprise and captivate.

Main goals – to ensure the delegate knew they were at THE digital marketing event and deliver on its message of creating memorable customer experiences. Each experience either had a business narrative message or had to be so engaging that it created conversation.

Results

625 unique user experiences as an introduction to AI on the interactive globe experience over 2 days.
6243 attendees – 10% increase YoY
Over 500 executive level meetings on site – 18% growth of meetings
9 figure pipeline directly associated to the event. Rise of 30%
2.9m social views of customer video content created at the event
628 delegates recorded and socially shared going down the slide experience in just 3 hours, including one Pop star (Ricky Wilson – Kaiser Chief’s) mid set!
52% of Adobe’s entire half year pipeline in EMEA attended the event – showcasing the power and importance of this live event.

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