The Black Tomato Agency

Bursting with rugged rainforests, volcanic mountain ranges and tranquil white sands, Costa Rica provided the perfect canvas for BMW’s Ultimate Adventure Club; sixty pioneering Sales Managers in search of high-octane activities and unbridled luxury. From soaring across the diverse terrain in choppers and careering down rapids by white water raft to zip-lining through the Costa Rican jungle, these adrenaline junkies were kept well occupied - and sun tanned.

Notwithstanding the unfortunately-timed Zika outbreak across Central America and some surprises onsite, this four night trip wowed guests from start to finish. With luxury living in world class hotels, a BMW private island and some true local experiences just the tip of the iceberg, The Ultimate Adventure Club incentive is ‘now one of those trips that you have to get on to. It is the elite of the network. Not qualifying would be a disaster.’ High praise indeed from a well-travelled audience.

Costa Rica’s mantra, Pura Vida, was infused into a detailed communications campaign spanning an eight month pre-event period as well as the onsite programme and post-event engagement, all of which contributed to successfully met objectives, marked increase in retailer activity, target KPIs exceeded by twice the predicted value and 100% positive feedback. 

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