Investment in world-class attractions and experiences and concerted marketing and sales effort has resulted in an unprecedented number of MICE visitors coming to Belfast. ‘Team Belfast’ has welcomed over 55,000 national and international conference delegates in the last 12 months – a 77% increase from the previous year. The economic impact of these important MICE events totalled over £52millon, a new record for the city and a 20% increase from the previous 12 months in a challenging and competitive climate. The renewed ambition and optimism is palpable – evident in the investment at the newly expanded Belfast Waterfront convention centre and the city has begun the largest hotel expansion in its history, delivering over 1,500 new hotel beds to support the burgeoning conference sector and increasing bedroom capacity by 30%. As an emerging destination, Belfast has captured the attention of the global travel industry, ranked as the Lonely Planet's Number 1 region in the world to visit for 2018! A remarkable development considering 2018 also marked the 20th anniversary of the Good Friday Agreement and peace process in Northern Ireland. As a city that has to work a bit harder than more established destinations, we hope that the client testimonials and case studies presented demonstrate how Belfast is a city of 'extra milers' with an industry that works as Team Belfast - to deliver for our event clients and create memories for delegates.