John Kelly

Global head of MICE, TBR Global


John has a strong track record in sales and marketing, beginning in 1998 when he joined Royal & Sun Alliance as marketing services manager. Since then he has specialised in the travel and events industry, holding senior positions at Zibrant, Melia Hotels Internationals and Cievents.

Before joining TBR John was joint owner of RAM Organisation, a creative business development consultancy offering expert strategies and exposure for the MICE industry.

John’s role at TBR is to manage and develop a defined portfolio of MICE agencies, increase booking volumes and revenue, improve the commercial return to TBR and uncover new opportunities to strengthen client relationships in a mutually beneficial manner.

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