Agency of the Year - UK

Agency of the Year - UK : Smyle

Smyle set ambitious record financial targets for 2019-20 and smashed them, with record turnover achieved ahead of target from £26.7m in 2018 to £38m - a 43 per cent
increase. Smyle retained its top 10 clients and won a series of new clients including UEFA, World Bank, EE and Formula E. The agency has delivered 485 projects
including 130 digital/virtual projects in 25 countries across five continents. 

Over the year, Smyle introduced Vitality Essentials, a company-wide wellbeing solution, to all employees, and launched MySmyleJourney, a holistic view of career planning.
Staff took charity days including the Climate Strike march and wildlife regeneration projects. The agency also supported International Women’s Day campaign #BalanceForBetter and held body balance classes and mindfulness sessions.

The Planet Smyle team recently appointed a full time Sustainability Lead to help drive the agency’s recently launched ten year plan, which aims to reduce impact and emissions
across the business. 

Since March 2020, Smyle has been hugely agile in its response to this year’s pandemic. It accelerated the launch of new business product BEYOND, virtual and hybrid events
solutions. Wins have massively exceeded targets and amount to £9.5m of sales, with a further £25m in current live pitch pipeline.

Judges’ comments:
“Smyle won due to its staff initiatives, sustainability and customer feedback.”
“Impressive financial results, and impressive retention of clients and new business wins.”
“A particularly impressive response to Covid-19 - both internally as a business and externally in the ability to offer solutions to clients.”

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