Leeds has taken great pride in working harder than ever before to ease the difficulties event organisers and their delegates are facing in the light of Covid-19, through enhanced communications, flexibility and adaptability.
Before lockdown, Leeds was set to have a year even better than the last. The city welcomed a number of new and returning pinnacle events, including the 19th annual British Association of Paediatric Endoscopic Surgeons (BAPES) scientific meeting, which brought over 120 delegates to the city. A brand new conference, the National Hydrogen Summit at Cloth Hall Court and Leeds Civic Hall, brought together 260 delegates from industry, academia and politics.
The city has taken a resilient and adaptable approach to lockdown, using digital expertise to host many events that would have been cancelled, such as the UK’s largest tech event Leeds Digital Festival. Despite the challenges faced, Leeds has also this year repositioned itself within the MICE industry, with a new website designed by ConferenceLeeds in consultation with partners, to showcase the city’s conferencing offering. A whole brand refresh showcases how organisers can connect with the city and experience the exceptional. A supporting toolkit is available for venues across the city to use, providing assets, copy and imagery to support their marketing and sales missions.
“Leeds has not stood still and has used the lockdown to bring together resources across the city with new branding and positioning.”
“The city is hosting considerably more more events than the national average.”
“Leeds, as the UK's third largest city, is growing into a popular events destination.”