etc.venues runs dedicated non-residential venues in London, Birmingham, Manchester and New York with a passion for design, tech and food. With venues forced to close in March 2020, the organisation decided to keep 15 of its sales team working from home full time, to ensure continuity of client relationships.
Known as “The Dream Team”, these committed individuals worked hard to bring confidence back into the meetings and event industry, working with the operational team to devise an “18-Point Plan” to support clients. Measures included deep cleaning, social distancing, creative catering and even the provision of bike racks, and aimed to inspire delegates rather than feeding a culture of fear.
The Dream Team remained optimistic about the future, supporting each other, the business, their colleagues and their wider communities through challenging times. By engaging with clients and partners and embracing technological solutions, online tools and 360 tours, the team has retained 500 key clients for autumn 2020 and successfully negotiated £12m worth of business for 2021. By thinking outside the box on how etc. venues’ space could be used, The Dream Team completed projects around office space, media, schools and sporting events resulting in £2m new business.
“Impressive team response to Covid.”
“The team showed creative thinking throughout a difficult time as well as commitment to the industry by supporting colleagues and clients.”
“The team at etc.venues has shown its ability to adapt, with great examples of joint efforts to create confidence in meetings and events.”