PI&R Celebration 2019 : Premier Inn & Whitbread Restaurants
PI&R Celebration is a recognition event for 5,000 Premier Inn & Restaurants (PI&R) employees. The brand wanted to introduce a content element focused on the three pillars of its internal CSR programme, Force For Good – Opportunity, Community and Responsibility.
Top Banana built the event, held over an afternoon and evening at Farnborough International Centre, with sustainability and inclusivity in mind. Gender neutral language and facilities, disabled access and responsible sourcing were key elements.
An inspiring programme of content was hosted by TV’s Rylan, focusing on why everyone in the business should be a Force for Good. Guest appearances from
partners of PI&R brought the CSR vision to life. A performance from the Derwen on Tour choir of people with Down’s Syndrome highlighted the way PI&R provides work opportunities for everyone, while a teenage outpatient who had spent time on the Premier Inn ward at Great Ormond Street Children’s Hospital told the audience how PI&R’s contribution had improved her experience. Employees were recognised throughout the afternoon with a series of awards and surprise videos of winners’ families and friends. An evening of celebration featured street food, a fairground and a music concert with an impressive line-up - Pixie Lott, Craig David and Pete Tong.
Following the event 90 per cent of guests said they could identify with the Force For Good messaging and felt empowered to be a Force For Good. Simon Ewins, Premier Inn managing director, said the event far exceeded expectations.
“A creative, inclusive and highly complicated event which seems to have been executed impeccably with great feedback from the client.”
“A clear winner for me, the inclusion and sustainability aspects were well thought out.”
“The message 'Force for Good' was clearly at the forefront of the creative and met the client objectives through and through.”