Jack Morton Worldwid

Ericsson MWC 2018 / Ericsson


With speeds of up to 1000x faster than 4G, 5G technology presents a massive opportunity for mobile networks and their customers. But also a dizzying amount of complexity for them to come to terms with.

So at Mobile World Congress, the most important telecoms event in the world, attended by over 100,000 telecom professionals, we worked closely with Ericsson to create ‘The Do Zone’. This immersive brand experience provided Ericsson’s customers with 6000 m2 of refreshing simplicity to help them cut through the complexity of 5G and feel confident about taking the next step with Ericsson.

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