Adobe Summit EMEA

Taylor Bennett Partners / Adobe

 

Taylor Bennett Partners (TBP) have been delivering event management for the Adobe Summit since 2007. This year, they broke the rules. No more digital marketing conference – they created a concept that, from start to finish, was based on experience.

TBP always prioritised innovation, however this was the first time they were tasked with making technology-themed set pieces into interactive user experiences.

Over three days, ExCeL London was home to some of the biggest industry names today, accompanied by cultural icons. This event aimed to make heads turn and generate business like no other. Each interactive experience in the Community Pavilion was designed to be unforgettable.

The party theme featured eight cultural mini-sets equipped with street food and activities. Guests could watch the festival (that’s right – festival) from a recreation of the Golden Gate Bridge which sat above the stage.

However, the focal point of the conference was TBP’s 500 m2 jellyfish combined with 84 DMX fans. Its graceful ebbing and flowing represented the user experience of the cloud and set the bar for the multiple delegate delights placed around the room.

A conference unlike any other

Back to business… TBP ran over 150 sessions across 12 different tracks. At any one point, 18 sessions were running concurrently. Adobe may be redefining the digital experience, but investors still need ROI – hence TBP created a VIP area within the Community Pavilion called the Customer Meeting Centre to host over 1,000 Executive level meetings (all scheduled through trackable software) and their executive dining experience, hosted by Michelin-starred chef Jason Atherton.

Jack Whitehall compering, Amal Clooney providing inspiration and Jess Glynne headlining - you’ve never seen this calibre of conference before and are unlikely to witness again… until TBP put on another show next year.

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