AHA NSW Awards for Excellence 2019

Alive Events Agency / Australian Hotel's Association NSW (AHA NSW)


The AHA NSW Awards for Excellence is the most prestigious annual awards programme in the hospitality industry. The Awards honour the achievement of excellence in NSW hotels across a variety of segments including accommodation, dining, entertainment, marketing, social media, community service and talented employees.

Hosted by Australian comedian and entertainer, Shane Jacobson, 1,200 guests celebrated the winners over 40 categories. Across 11 months of planning, Alive Events Agency created and delivered all multimedia content, event production and entertainment for the 2019 Awards held at The Star Event Centre in Sydney.

The AHA NSW Awards for Excellence are well known within the industry and a great deal of hype is created amongst guests. Alive had to challenge previous AHA events to ensure new boundaries were pushed and production values enhanced.

Our solution was to create an event that came “off the stage and into the room”. Our rationale for this immersive solution was to build hype and excitement through every touchpoint that amplified and integrated the stage production, AV, creative entertainment and performance.

A live opening performance piece called “Happy Hour” (set in a Sydney Pub) was created and featured Dancers and Actors playing various roles of Pub staff and guests. The performance featured cutting edge production with custom motion graphics content to infuse constant energy off the stage and into the room. Due to the complexity and the large number of stage cues, this required a team of professionals and extensive planning discussions.

The enhanced entertainment, screen content and AV set a new standard for years to come with client feedback saying the event improved “10 fold” and that “Alive lifted our Awards to the next level, the entertainment and audio-visual hit the mark with the audience” and discussions for next year’s event already in progress.

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