Avantgarde won the three-year contract for the Honda European Motorshow after a competitive pitch. The contract covered delivery of seven events in Frankfurt, Geneva and Paris across three years. The key objective of the new contract was to centralise the motorshow programme to improve the quality of branded communications and drive cost efficiencies across their Tier-1 Motorshows. The ambition was to turn an exhibition stand into a brand experience.
Honda fed back that Avantgarde’s response demonstrated a deep understanding of consumer behaviour at motorshows with the solution ‘wowing’ the audience and strategically delivering a brand experience along a mapped journey.