Aveda Congress is a global celebration in honour of the craft of hairdressing. The congress recognises top beauty talent and inspires and educates with technical and creative presentations. Four days of content culminates in an evening performance designed to inspire Aveda salon owners for the following year.
The Evening Performance was pure theatre. Video technology, lighting and sound was utilised alongside holograms, large-scale moving LED walls and high-definition projection to fully immerse the audience within the environment. The technical production and immersive content took the visitors on a theatrical journey throughout the history of Aveda, delighting, educating and wowing them in turn.