Bacardi has recently been through a challenging period. To get the business back to growth, Bacardi created a new ten-year global strategy that needed to be communicated throughout the business starting with senior leaders.
Top Banana’s objective was to create a milestone Senior Leaders Summit bringing Bacardi’s global leaders together as one team and inspire them to deliver the best 10 years the business has ever seen.
Penha Longa Resort in Lisbon was transformed into the home of Bacardi for the duration of the three-day event. Across the two-day conference, high-energy emotive films (we created around 15 in total), interactive panel sessions, a Who Wants to be a Millionaire-style TV quiz show, breakouts involving interviews with actual customers and a consumer safari in Lisbon, immersed Bacardi’s Primos in the new strategy.
The event was a huge success, delivering on all of Bacardi’s core objectives.
100% of delegates agreed that following the Leaders’ Summit “I understand the Bacardi purpose, vision and ambition for the next 10 years and what the business wants to achieve.”
The Leaders’ Summit was such a huge success, Bacardi and Top Banana embarked on a world tour to cascade the Best 10 to all employees. This includes events in Miami, Puerto Rico, Russia, Athens and Kuala Lumpur throughout May and June. A huge project with a huge success.