Changing the World

egi:live communication / easyJet

 

As a planet we are at a pivotal moment.

We need to change, we need to reduce our carbon footprint, to move away from a throw away culture and consider the impact we have on the world.

And as businesses we must play our part.

On 19th November 2019 easyJet announced that they would offset carbon emissions from the fuel used for every flight across their network as part of their ongoing commitment to reduce carbon emissions.

egi live communications were asked to design and build a space at the 2020 Business Travel Show that had impact and supported this ongoing commitment. Whilst maintaining their reputation for eye-catching and engaging exhibition stands, this was the first time that the overall stand’s Carbon Footprint was brought to the forefront of the process.

On receiving the brief from easyJet we challenged ourselves to design and build a stand which was 100% sustainable, involving every element of the process from brief to design, build to delivery and to recycling and storage.

Historically the exhibition industry has used the same standard materials and most of the components end up in landfill. Floor coverings are usually man-made synthetic carpet, plastic foamex, vinyl wraps, petrol-based inks and adhesives are all used and then there are the give-aways, single use catering and printed materials have all added significantly to the waste generated and which inevitably end up in landfill.

So we decided to think differently about the space, we reused, recycled and sourced sustainable options.

100% of the core elements were reused or recycled. Proving it can be done!

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