Bringing the bi-annual EMEA-wide sales conference of a global tech brand to Dublin in 2017, the ask was to give the attendees a gala party night to rival anything they had seen before. Building sets to rival any event budget and stage productions with more light features than Justin Bieber’s Purpose tour, Cogs & Marvel created an immersive blockbuster movie experience under the umbrella of the theme “Lights! Camera! Action!”. The experience was designed across three unique spaces of Dublin’s RDS, each offering opportunities for 5,500 attendees to get hands-on with the experience, to play, to take photos, and to engage with each other.