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NetApp Insight™ is NetApp’s annual 4-day conference (16 – 19 November 2015) and was held at Messe Berlin.

The main objectives of the event were to:
•Inspire confidence and loyalty amongst Partners
•Provide expert training
•Highlight NetApp’s technology and innovation
•Demonstrate the business value of NetApp’s products and solutions

The conference attracted over 3,400 attendees from 62 different countries. A 15% increase in attendance YOY and a 390% growth since 2008 when the event was introduced.

NetApp Insight enabled Partners to understand the company vision, hearing first-hand from NetApp’s President and SVP’s in the General Session, discovering insights on how to respond to changing business environments, the need to innovate faster, and how to develop new opportunities. 

Partners developed an understanding of the new technology available with 1,250 Hands-On Labs completed, more than 300 technical training sessions and 34,493 hours of training carried out.
The NetApp University issued 930 certifications on the NetApp Appreciation Day.

Social activities included a Brazilian Carnival welcome reception, accompanied by samba dancers, drummers and themed food and drinks. 
Partners were recognised for their outstanding contribution in the Tech Team Awards held at Soho House Berlin.

An offsite Oktoberfest themed appreciation party was held at Berlin’s historic Tempelhof Airport. Guests enjoyed Bavarian food and drinks and participated in traditional games whilst being entertained by a live band, yodellers, chimes players and folk dances.

As NetApp Insight coincided with Syrian refugees entering Germany, NetApp pledged $1.00 to the International Red Cross for every tweet that contained #NetAppInsight; a total of $7,000 was donated.

26 Tech OnTap live videos were broadcast live over Twitter’s Periscope. More than 1,300 individual’s shared over 8,000 social engagements, with 11 million+ social impressions, a 112% increase YOY. #NetAppInsight trended at #10 worldwide.

92% of Partner attendees agreed that Insight met their attendance goals.
93% of attendees were ‘highly satisfied’ with NetApp Insight 2015.

NetApp Insight 2015 was recognised as being the largest data storage conference in Europe.

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