After 40 days of production, in April 2016 over 5,000 EE colleagues from all levels celebrated their achievements over the past 3 years and with a renewed plan for the future, got 100% ambitious about being the best.
A series of 8 live events took place at the Birmingham NEC over a two week period and included a 360 degree fully immersive plenary theatre with interactive experiential zone. This was supported with a development of a new comms campaign, creative content development and production, delegate management and communications with a dedicated event app, and all technical solutions to deliver the overall experience.
The success of the event has led to the strategic plan being adopted across the entire organisation and has led to the creation of a longer-term comms campaign, ensuring the 100%EE plan is central to achieving their future ambitions.
Immediately after the live events we sent out cascade packs to the key areas of the business. These packs and activities were tailored to each area, ranging from presentation packs to narrated storybooks - this being the catalyst for the ongoing campaign.