General Partners Meeting 2020

Cheerful Twentyfirst / White & Case


Themes of sustainability and innovation brought the White & Case 2020 GPM to the heart of the city, inside London’s Park Plaza Westminster Bridge. The global leadership team harnessed the annual GPM to deliver new strategies, confront insights, and collectively regroup diverse regions ahead of the new year.
Through intuitive technology, Cheerful Twentyfirst facilitated a unique connection between event, messaging and audience. Changing onscreen environments transported guests all over London. A bespoke AR activation took messaging one step further, delivering as an custom experience. Networking and engagement was higher than ever before.
The event was plastic-free and carbon neutral. Our client and their guests were delighted by the calibre of creativity, technological integration and seamless delivery.

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