Hyundai Product Showcase 2018 Training

DRPG / Hyundai


With an unprecedented number of launches in 2018, DRPG, in collaboration with training specialists Ignition, were appointed to support Hyundai with a three-day event for 400 of their UK sales executives to showcase the new and updated vehicles as well as providing a refresher on models that had been launched in the past. Each new vehicle was presented in highly immersive experiential settings to demonstrate each car’s superior performance and unique qualities, with product specialists from Ignition presenting bite-sized seminars alongside additional blended learning with a bespoke app that could trigger AR capabilities. Delegates also test drove new models using a bespoke map of local Worcestershire routes and a custom short track to test the ability of the Santa Fe model as part of their ultimate driving experience.

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