Jack Morton Worldwide

Honda asked us to create an experience that would stand out above the rest at 2015’s Goodwood Festival of Speed – where every automotive manufacturer clamours for the attention of car enthusiasts of all ages.

Inspired by Honda’s slogan: ‘The Power of Dreams’, we decided to recreate the magical moment when we all first fell in love with cars; the moment a dream takes shape.

Interactive and light-hearted, the Honda Playset was a life-size collection of toy car boxes and accessories, with an engaging range of touch points, inviting guests to playfully embrace their love of cars.

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