Journal House at Cannes Lions

Cheerful Twentyfirst / The Wall Street Journal

 

The Wall Street Journal was brought to life in the form of Journal House. It was a communications hub at Cannes Lions 2019 and full of activity from panel discussions, meetings and dining experiences, to parties and well-being. And with boat transport to and from the house, everyone wanted to make an appearance at Journal House.
A subtle current of WSJ branding flowed throughout the build, from neon logos to branded cushions, establishing great brand recognition. Digiday.com even named it the ‘Best Brand Space’ at the festival.
The WSJ events were standouts at Cannes. The layout and contents of Journal House facilitated insightful discussions and productive meetings, leaving a lasting impression on both attendees and the brand.

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