Motiv8 International

Ford Live' - The Launch of the New Ford Fiesta / Ford of Britain


As the best-selling car in the UK, and with the aim of staying in that position, the launch of the New Ford Fiesta was a critical moment for Ford of Britain.

Once again, Motiv8 were selected to continue their partnership with Ford producing ‘Ford Live’ events.

Launching this product to their dealer network, Ford wanted to showcase the New Ford Fiesta with a memorable event that would provide delegates with knowledge of the new vehicle features and technology.

This was to be achieved through drive experiences that would fully demonstrate the outstanding improvements to the ride and handling,
Motiv8 were tasked to design the overall creative concept as well as develop innovative learning activities and produce the event with their experienced event team.

Hosting nearly two thousand delegates over eight days, ‘Ford Live’ was held at Millbrook Proving Ground in Bedfordshire in July 2017.
Delegates were taken on a journey of discovery through a variety of interactive and exciting learning experiences to understand the new Ford Fiesta’s advanced design features and technology, as well as embark on multiple exhilarating drives around high-speed circuits and dynamic handling tracks.

The dynamic training methodology gave sales staff first hand exploration of the new Ford Fiesta, as well as guided self-discovery of all aspects of the new car and its key competitors.

The ‘Ford Live’ event received unparalleled net promoter scores, with the feedback from delegates describing the event as ‘the best in 20 years’ and ‘the best event yet’.

Ford of Britain’s Dealer Training Manager Mark Jones praised Motiv8’s “Enthusiasm, creative approach and faultless logistics to create an event that far exceeded the brief”.

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