In September 2019, Barclays launched a new creative platform “Make Money Work for You” (MMWFY) via paid media, including TV, Out of Home (OOH), Social and Radio. To support this launch, we created an Internal Communications Event to engage with the entire Barclays UK
colleague community. Obsessed TV brought 40,000 colleagues together, providing a first glimpse of the new creative in advance of public launch.
Obsessed TV put our colleagues at the heart of what we delivered and disrupted the norm of our expected event format. Obsessed TV was unique due to the colleague takeover, and due to this Obsessed TV became so much more, it has completely changed our approach to Colleague
Communications within Barclays UK.

Website Menu