Pendragon PLC’S in-house corporate events team are a seven-person strong, close-knit team, designing, planning and executing a wide range of both internal events for team members, as well as external events for customers and the public.
The Pendragon group includes leading automotive retailers Evans Halshaw and Stratstone, and the team deliver events spanning the group, as well as the manufacturers it represents, which include big-name brands such as Ford, Vauxhall, Nissan, BMW, MINI, Mercedes-Benz, Porsche, Aston Martin and Jaguar Land Rover amongst many more.
An ever-expanding yearly portfolio of events includes conferences, awards, incentive travel, customer experiences, meeting and training sessions, motorsport hospitality, product launches, networking, live experiential events, driving experiences, track days and car meets.
A small team in an organisation of more than 9,500 people, the events team don’t engage external agencies, and support each other to create memorable experiences. This has forged bonds that go beyond the 9-5 and has been instrumental in delivering first-class experiences every time.
The events team are an integral part of the wider marketing team, which includes functions such as PR, digital, creative, content and marketing operations, and they work closely with teams across the department, as well as those based at dealerships, imparting their expertise to deliver unrivalled experiences.