IMEX Group


2020 was lining up to be a stellar year for the IMEX Group – with waiting lists for IMEX in Frankfurt and the largest ever IMEX America predicted for the show’s 10th anniversary in September.

When the IMEX Group was forced to cancel IMEX in Frankfurt in May, the biggest event of its kind in the sector, the team rapidly regrouped and brainstormed a creative solution.

They wanted it to provide some of the connections and content that would have been delivered at the live show but didn’t want to create a like for like replacement.

The IMEX team, which is structured and focused around the delivery of live tradeshows, rapidly reconfigured and dived into the digital world. In just 5 weeks they created a brand new virtual experience. The team took a leap out of their comfort zone, learning new skills along the way – and all working virtually due to lockdown restrictions. The result is PlanetIMEX, a highly interactive – and fun - virtual experience designed to bring together the business events community for business, education and networking.

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