Reflect, recognise reboot. A resilient city on the rise.

ICC Belfast

 

Originally opened in 1997 as a public sector organisation, ICC Belfast transitioned its operating model to that of a private limited company in 2015 to focus on the commercial opportunity of driving national and international conference business - to positively impact the city as a whole. The ICC Belfast brand was launched in October 2018, following the unveiling of a £29.5M redevelopment, which extended the venue to over 7,000sqm. The organisational vision is to double the business through the relentless pursuit of excellence for everyone; people, clients, partners, customers and stakeholders. Matching ICC Belfast’s ambitions and vision for food, hospitality, maintenance and security with providers that are also driven to be world-class facilitates the delivery of an event experience like no other through continuous evolution and improvement. Economic contribution is ICC Belfast’s driver and in March 2020, the venue confirmed £108M economic impact had been delivered for the City of Belfast, exceeding the original target of £100M by March 2021.
The past 12 months have been extraordinary for ICC Belfast. In November 2019 a digital marketing campaign was devised for client BAPEN, which resulted in a 30% increase in delegate registrations. AstraZeneca’s sales kick off was then one of the first to be held in the venue in 2020 where the focus was on creating a delegate experience through emotional connections. When faced with a global pandemic the venue pivoted its approach. Proactivity and incredible live experiences made way for business preparedness. Internal communications and responding to the specific needs of clients were prioritised and a hybrid studio was built. The team has shown incredible resilience during this period doing everything they can to ensure Belfast retains its status as a unique, vibrant business events destination and economic impact is delivered for years to come.

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