Samsung EU Forum

Smyle / Samsung


We were asked to activate the Samsung brand in new and inspiring ways – across four global audiences for four events at the Mediterranean Conference Centre in Malta.
Our live and virtual events agency came up with an amazing spectrum of fully integrated brand activations and digitally-led experiences to highlight the Samsung position as a future-ready leader, creating next-generation smart devices and appliances. We brought every aspect of the event to life for participants, beginning their journeys with a bespoke registration site with animated GIF invites and live event QR registration scanning on Samsung Galaxy S10 devices.
We worked closely together with Samsung to create an event with far more product integration than ever before. As a result, 91% of event survey respondents reported that the EU Forum was a good use of their time, with 91% agreeing that it helped them to build relationships with their sales partners. 94% said they learned more about products when they interacted with them and 100% said the communication on-site as excellent. Samsung reported that partners and employees expected to do more business together as a result of the Forum, deemed to have lasting valuable brand impact.

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