Skipton Direct, a relatively new division of longstanding client, Skipton Building Society, was experiencing employee engagement issues.
It was growing, with the team more than doubling in size in 2014/ 2015 from 100 to 232, yet it had lost its small-team, ‘family’ atmosphere, was experiencing high staff turnover (25%) and many of the new employees were young and not buying into the company values. The objective was to create a stand-out colleague event that would challenge these issues to motivate and energise the entire team.
The total budget for 250 people was £18,000. Considering the objectives and the audience, and, mindful of the budget, we decided on a mini-festival, staged within the grounds of Skipton Building Society’s headquarters in North Yorkshire.
This was a new approach for Skipton, an innovation from anything they’d done previously.
The theme was a good fit with the demographic of the team, but with a restricted budget we had to be imaginative and ensure that the event delivered maximum impact for the money.
We created the festival from scratch with a main stage area, live bands, colourful graphics, a catering zone, bars and interactive team games.
Despite it being summer, the weather was typically British so finishing touches included umbrellas and ponchos to help guests to party on despite the rain. In fact, the weather seemed to add to the festival atmosphere!
Given the success of the event and marked change in engagement scores that followed, e.g. values/ culture 5% increase, along with heart-warming feedback e.g. ‘What a fantastic company to work for’ and ‘Feel so valued’, it was immediately agreed to run it again in 2016.