Smiling Stars 2019

Imagination / Shell


Smiling Stars 2019, the annual reward and recognition programme for Shell Retail was hosted in the iconic city of Sydney, Australia from 22-26 June. Over 1,170 guests from 60 countries representing Shell shop and forecourt staff from every corner of the globe were invited to a celebration like no other.

The 2019 event was uniquely challenging as our core event team and clients based in London whilst the event was in Sydney. The global nature of our agency meant that utilising our Sydney office we managed to overcome these challenges and provide a seamless delivery team who worked around the clock.

Using our established relationships in region Imagination were able to secure Sydney’s most iconic venues in what would become a four day extravaganza. To officially open the celebrations the Welcome Night was hosted at the heritage listed Luna Park, Sydney’s oldest and most revered amusement park.

The Business Conference was held at the Sydney Opera House with a programme crafted befitting of the iconic venue. A unique compilation of performances and entertainment was curated for guests which included Opera, the Jubilation Choir and Sydney Symphony Orchestra. The Retail Global Awards Celebration was a formal awards dinner at the Sydney Town Hall, a premium black tie event with an impressive musical line-up that culminated with Bobby Fox and the house band leading the dancing.

The ‘Night of the Smiling Stars’ gala dinner closed out the event in spectacular style. The evening began with a private cocktail party cruise around Sydney harbour before sailing to the International Convention Centre in Darling Harbour where a diverse programme, inspired by the ‘Spirit of Australia’ performed to entertain the guests.

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