Tata Steel

Colorcoat Prisma® Customer Launch Event / Colorcoat by Tata Steel


Tata Steel have been manufacturing pre-finished steel in the UK for building envelopes for over 50 years under the Colorcoat® umbrella brand, and have continued to supply the global construction market through consistent innovation and value creation. Following an extensive manufacturing line upgrade we launched our revolutionary next generation premium pre-finished steel product Colorcoat Prisma®, in October 2017.

Key to the success of the product launch was early customer adoption, advocacy and engagement by the main route to market (direct customers). This was achieved by hosting a VIP customer event which delivered a programme that attracted the most senior of the customers management teams from 10 countries across Europe.

The programme delivered a personalised, unique and memorable experience. Achieved through a programme of informative presentations alongside an engaging classic car driving experience, all held at the premium Chester Racecourse venue. The day also welcomed the VIP guests to the newly upgraded manufacturing line to further bring the new product to life and inspire them to take the messages back to their own teams.

The event was a resounding success with the product well received by all customers, this can be seen both through the qualitative feedback:

- “I have been to a number of similar events over the years but Thursday’s was by far and away the most professional and informative”–

…and further backed up by the consequent financial results.

The event was a true testament to the commitment and pride of Tata Steel employees across various departments at the Shotton Works site, who came together to deliver an exceptional event, managed in house with a limited small budget.

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