Billed as one of the most important vehicle launches in the history of Jaguar the F-PACE is positioned as the ultimate practical Jaguar sports car. As a result TBA were asked to create an innovative experience for Jaguar customers and potential F-PACE drivers that showcased the vehicle but WITHOUT the vehicle. The experiences were to take place globally with 7 experiences originally scheduled to take place in the UK, MENA, Russia, Germany, Italy and two in China. We say originally because the solution was so successful it was requested by a further 13 markets across the globe. The experience had to suitable for public spaces such as airports, shopping centres, outdoor squares as well as existing VIP Jaguar events and Dealerships. The ultimate goal - to be an attracter for the people around it.

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