TFI Group



A FESTIVAL OF FINANCIAL PLANNING, created and produced by TFI Group for The Personal Finance Society. 7 & 8 November 2017, NEC. A Brand-New-Event for the World of Financial Planning.
TFI Group joined forces with the Personal Finance Society to create and produce “The biggest PFS conference ever and the biggest Financial Services conference of the year”. The vision was to create an annual event, completely different to anything in the past, designed to attract a wider audience with a mutual interest in educating, updating and informing themselves on topics relating to their professional status in the financial planning industry. The event was re-formatted from a traditional plenary and exhibition to an “expo” style environment where learning, interactivity and information share ran in parallel with engaging keynote sessions.
Two large halls at the NEC were designed to create an immersive and interactive space with different content areas centered around a hub called The Green; presentations were scheduled across 5 stages; an engaging exhibition zoned by the type of exhibitors and 3 extra content platforms: Speakers’ corner, Fintech Start-up Cafe and the Future Generations platform. A lot of fun was had on The Green with a huge open-air screen broadcasting live from the main stage and the PFS Radio booth streaming live podcast to the world of Financial Planning.
A Festival of Financial Planning was a huge success and exceeded hopes and expectations. With more delegates than ever before, the event had impact on the press, PR and social media making it the must attend event of the financial services in 2017.
2,904 attendees - 50% increase
94 exhibitors - 30% increase
Revenue raising result, >35% more raised
Huge social media support with #PFSfestival trending 7th in the UK and Festival Radio hitting Apple’s top 50 apps

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