The Manifa Experience

Brandfuel / Saudi Aramco


In November, we pitched an experience - a welcome area, exhibition and reception. We read over a thousand pieces of online and offline content about the four Aramco mega-projects before selecting Manifa as the best vehicle to spark conversation and immerse guests in Aramco’s story for the networking event.

This project encompassed the core pillars of the Energy 4.0 event theme - talent, technology, sustainability and community. The experience was designed to position Aramco as a company fit for creating value for the future, whilst addressing some of the world’s most pressing challenges. This particular project showcased how they prioritised the environment whilst nurturing local talent throughout every aspect of the project. The technology that was developed was world class, enabling sustainable extraction of the oil from one of the largest fields that lay beneath.

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