The Retreat

Brands at Work / Deloitte

 

When Richard Houston was appointed CEO of Deloitte UK in June 2019, Brands at Work was engaged to design and deliver a “very different” type of UK Partner Meeting.

Richard’s strategic vision was that this event should reflect his, and the Executive’s new leadership style. He wanted it to reflect the firm’s roots – its unique partnership – and celebrate its spirit, in every sense. He wanted to take the ratio of previous meetings (70% business, 30% social) and reverse it.

For the first time ever, Deloitte partners were encouraged to invite a guest, meaning a potential audience of 2,000, and for the first time ever, it took place in a beautiful country estate.

We took an experience that for years had taken place inside a conference venue ‘box’ and set it free.

Our 2,000-seater Dome hosted a family-style lunch and keynotes were inspired by promenade theatre. And around the lake, we built a mini village of super-cool structures and pop-up pavilions, each themed differently to host an extensive programme of elective sessions, that were carefully curated to appeal to different tastes.

Guests created their own journeys, from mindful meditation and current affairs debates, to digital demos, Lindy Hop dancing, laughing yoga, sushi-rolling and even Land Rover offroading. While all sessions were dramatically different, they were all designed to spark the spirit of partnership.

With just a 12-week lead-time, we collaborated with C-suite stakeholders, Deloitte’s social enterprises, charity partners and external sustainability advisors to deliver an incredible content-driven experience that reflected the firm’s purpose – to make an impact that matters.

The Retreat achieved unprecedented success, both in terms of feedback and ROI, but also because it redefined expectations of how a Finance and Professional Services meeting should look and feel.

95% of respondents rated the Retreat as ‘Excellent’ or ‘Very Good’.

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