Troxy London

Troxy opened its doors for the first time in 1933 and after a diverse past as a cinema, bingo hall and orchestra practice rooms is now one of London’s most authentic East End venues.

In the past decade, its corporate offering has seen exponential growth, diversifying the venue’s client base to include conferences, awards ceremonies, product launches, parties and reception events. B2B events now form the largest part of the venue’s revenue.

2019/2020 was set to be a record year for Troxy, curtailed only by the Covid-19 crisis in March. In the last 12 months it has hosted almost 100 corporate events, thanks in part to a new Head of Sales and 6 new starters in client management, but supported by a dedicated corporate marketing drive and strong partnerships with new and existing suppliers.

Without a doubt, the best thing about Troxy is its people. This year saw the introduction of a completely new way of working, with the sales team split between account managers and event managers. The team now works in pairs on events to cut down on the long hours and give the client a consistent service during set up and at the event itself. This alongside the refurbishment of the office and team facilities is among a number of initiatives to improve and work/life balance for the whole Troxy staff.

Troxy’s status as an independent venue offers event organisers the sort of flexibility and responsiveness that is increasingly rare when dealing with larger organisations. Through the ongoing challenges caused by the Covid-19 pandemic, Troxy’s team has been able to work closely with clients to reschedule events to the end of 2020 and into 2021 through a flexible approach to cancellations and postponement.

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