Established in 1962, Worcester Bosch is a heating and hot water products manufacturer that prides itself in committing to the highest standards of manufacturing. The company runs a loyalty scheme known as the Worcester Accredited Installer scheme, allowing sole traders and local businesses to generate revenue using Worcester Bosch’s equipment solutions and benefit from extras such as extended warranties and full servicing and repairs. The loyalty programme builds a community for best practice sharing and key product information, leading to sales success for the installers and Worcester Bosch. Acknowledging the importance of reward and recognition in their diverse customer base in a saturated industry, has become more important than ever, and it is valuable to motivate their network of installers. Worcester Bosch, therefore, approached Penguins to provide a programme that would incentivise installers that are part of their customer loyalty scheme.