Grand Prix

Grand Prix : Brands at Work
The Retreat : Deloitte

When Richard Houston was appointed chief executive of Deloitte UK in June 2019, Brands at Work was engaged to design and deliver a very different type of UK
Partner Meeting. Houston wanted the event should reflect his, and the Executive’s new leadership style. He wanted it to reflect the firm’s roots and its unique
partnership, and celebrate its spirit.

For the first time ever, Deloitte partners were encouraged to invite a guest – resulting in a potential audience of 2,000 - and for the first time ever, the event took
place in a beautiful country estate. A 2,000-seater Dome hosted a family-style lunch and keynotes were inspired by promenade theatre. Around the lake Brands at Work built a mini village of super-cool structures and pop-up pavilions, each themed to host an extensive programme of elective sessions that were carefully curated to appeal to different tastes.

Guests created their own journeys, from mindful meditation and current affairs debates, to digital demos, Lindy Hop dancing, laughing yoga, sushi-rolling and even Land Rover
offroading. While all sessions were dramatically different, they were all designed to spark the spirit of partnership. With just a 12-week lead-time, the agency collaborated with executive-level stakeholders, Deloitte’s social enterprises, charity partners and external sustainability advisors to deliver an incredible content-driven experience that reflected the firm’s purpose - to make an impact that matters.

The Retreat achieved unprecedented success, in terms of feedback and ROI, and also because it redefined expectations of how a Finance and Professional Services meeting should look and feel. 

“It's not very often, if ever, that a C&IT Award entry gets a perfect score, but "The Retreat"for Deloitte by Brands At Work did exactly this and is therefore worthy of our Grand Prix prize this year,” says C&IT editor Calum Di Lieto. “And the event is not just very different because of its unanimous scoring, the UK Partner Meeting was dubbed so because it completely redefined how such an event should look and feel. The content-driven experience in the country estate venue wow-ed attendees, their guests and our judges.”

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