Jennifer Houlihan

Commercial Director, Cascade Productions


A live events specialist with 16 years experience in the industry, starting my career with Marriott in London, I eventually made a move ‘up north’ and joined Cascade Productions 11 years ago, starting as a production assistant, and progressed through the business over the years working with a cross section of clients, producing with meticulous attention to detail a range of events from conception to completion, including large complex conferences, brand events, incentives, executive retreats, outdoor events, road shows, International and private events across a range clients, venues and countries.

For the past 6 years, as Director of Operations, I have led the team through project direction, innovation and proactively driven business efficiencies, implementing smarter working practices and effective resource allocation, looking for new and smarter ways to improve procurement and streamline department processes to deliver a faster, better, more efficient service to clients whilst increasing the profitability to the business.

I am now the Commercial Director, managing the business operation to ensure it operates safely, securely, legally and profitably and taking on the responsibility to grow the business, enhance relationships with clients and suppliers and seek new business opportunities.

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