Lidia Sakarapani

Head of Sales and Marketing, Principal. Global Events


Lidia Sakarapani is the Head of Sales and Marketing at Principal. Global events. She has been with Principal for over 5 years but in the UK for 9 years. During her time here, and before joining the Principal team, Lidia worked on projects such as the 2012 London Olympics and Paralympics, The World's 50 Best Restaurant List and subsequently helped to launch Asia's and Latin American's 50 Best Restaurant Lists. She also managed to fit in working at the 2014 Football World Cup in Brazil. Prior to London, Lidia lived and worked in China for just under 8 years and her background is in sport marketing, event logistics, sponsorship, marketing and sales. She is fluent in Chinese Mandarin and Spanish and can get by with Brazilian Portuguese.

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