Nikki Williams

Director of Hosted Buyer Programmes, IMEX Group


Nikki Williams leads the team who, twice a year, take on one of the major challenges in the meetings and events industry.

As Director of Hosted Buyer Programmes, Nikki and her team arrange for nearly 4,000 leading meetings and incentive travel buyers from all over the world to take part in the IMEX in Frankfurt Hosted Buyer Programme and make arrangements for a further 3,330 who visit IMEX America as Hosted Buyers.

It is a challenge for which Nikki has vast experience, having held this role at IMEX since 2001 and previously been Hosted Buyer Manager at EIBTM for two years.
Away from work, Nikki likes to relax with a glass of wine, or walking her dog, or on rivers and canals on a narrow boat. She’s also, by contrast, a thrill and experience seeker with a head for heights – she’ s climbed Kilimanjaro, bungee jumped from the 630 foot Auckland Sky Tower and solo sky dived from 8,000 feet.

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