Charlie is a 'live experience' specialist, an effective business leader that sees every day as an opportunity to make a positive difference. He has been building engagement campaigns for over 25 years with the human element of an event, experience or activation being at the heart. Charlie always seeks to understand the WHY behind a narrative in order to engage audiences in ways that change behaviours and provides effective value. Having worked with a third of FTSE 100 companies and others of all scales, in local and global markets, an outstanding results-based track record has been built. Currently he is the MD (and founder) of BE Vivid an award-winning Live Experience Agency. With a focus on consultancy, Charlie has been involved in the founding of start-ups in the Sport & Fitness and TV/Animation Sectors. He is also a consultant, ambassador and council member for two global advisories and a mentor at the University of Sussex for students at the International Business School.