Karen Kadin

Co-founder & Managing Partner, Brands at Work


Karen is a champion for clients, creativity and culture, having worked in strategic marketing and event communications leadership roles for global agencies for the better part of twenty years. With experience spanning just about every industry from pizza delivery to pharmaceuticals, Karen has designed and delivered transformational live communications for many of the world's leading brands. Together with John Birger, Karen founded Brands at Work in 2010. They set out to address a gap in the market for a different kind of agency - one that combined the sophistication of big agency strategic thinking, creativity and delivery capability with the more personalised and nimble approach to client service of a boutique agency. 2018 was an amazing year for Brands at Work - the agency grew by 125 percent as they won several big tenders, a number of new clients and numerous awards, including C&IT's Agency of the Year UK. All of this while moving into a new inspirational office space in the heart of Belgravia, The Garden House. Karen is looking forward to being part of the judging panel at this year's C&IT Awards.

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