Manufacturing & Industrial Event of the Year

Manufacturing & Industrial Event of the Year : Brandfuel
From Well To Wheel : Aramco

Aramco, the world’s largest oil company, holds a networking reception for world leaders and VIPs in the energy and finance industries during the World Economic Forum (WEF) in Davos. This year the challenge was to align the event and communications with the  WEF2020 theme of ‘Stakeholders for a Cohesive and Sustainable World’.

The oil giant wanted to show its guests how it is leading the charge in sustainability when it comes to efficient low carbon energy production. Brandfuel created a narrative titled ‘From Well To Wheel’, an exhibition experience demonstrating the use of world-leading technology and innovation across the oil production process. 

The journey started by virtually immersing guests 5,000 feet down into the world’s largest onshore oilfield. Guests saw how an Aramco employee found an amazing use for the waste products from date palms in the drilling process. The story concluded with a transparent car, demonstrating how Aramco’s Detroit research facility is challenging the whole motor industry to rethink the combustion engine, by enhancing fuel efficiency and pioneering mobile carbon capture technology.

Through hi-tech immersive storytelling and clever use of technology, Brandfuel highlighted Aramco’s leadership in sustainability and carbon capture to energy
ministers, royalty and global VVIP guests. The two-hour drinks reception, which included the exhibition experience, also featured a keynote speech from the CEO, Mr Amin Nasser.

Judges’ comments:
“An incredible achievement - it’s clear that the investment in research paid off.”
“An absolutely captivating entry. It was clear from the start that the objectives set out by the client were completely taken on-board.”
“A creative and innovative event which exceeded expectations.”

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